New carpet fiber. SmartStrand Silk with DuPont Sorona.

The carpet business has another new fiber. SmartStrand Silk with DuPont Sorona. This fiber is being marketed as the only luxuriously soft carpet with built-in stain and soil protection that never washes or wears off and cleans with just water.

DuPont believes that comfort is a primary reason consumers choose carpet as a floor covering. SmartStrand Silk is clearly the softest synthetic carpet fiber ever brought to market. But softness is not the only reason to purchase carpet made of SmartStrand Silk.

SmartStrand carpets offer permanent stain and soil protection that will never wear or wash off or need reapplying since the protection is built right into the fiber, not chemically applied after production. With no added chemicals, SmartStrand Silk naturally resists all food and beverages, even strong staining items such as mustard, red wine and the dreaded Kool-Aid. In addition SmartStrand Silk withstands constant everyday soiling from tracked-in grit and grime.

Another advantage of SmartStrand Silk is that it is made of a renewably sourced polymer
which makes being green an easy choice. This carpet is made with Bio-RDO, the key Sorona ingredient, which is produced from corn sugar. In fact 37 percent of the carpet fiber is made from renewable resources instead of petroleum based ingredients.  Every seven yards of SmartStrand saves enough energy and resources to equal one gallon of gasoline.

SmartStrand cleans up easily with just water or mild detergent. No harsh cleaning agents or chemicals are required which is healthier since it doesn’t require cleaning products that emit fumes. Furthermore, since the soil and stain protection is part of the fiber no reapplication of topical anti-soiling in necessary.

While Lewis Floor & Home sells from the face of the carpet and not its back it is nice to know that SmartStrand Silk comes with lifetime coverage for stain and soil resistance, full cat and dog coverage, static, as well as 25 year warranties for fade resistance, abrasive wear, texture retention and manufacturer’s defects. At Lewis Floor & Home we strive to bring the latest technology to market. Clearly SmartStrand Silk proves this point.

Their new advertising promotion that kicks off soon featuring the phrase “You can’t touch this” only proves one thing. No really does mean Yes!

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