12/22/2010 – Shaw to Introduce “HGTV Home – Flooring by Shaw” Collection
Shaw to Introduce “HGTV Home- Flooring by Shaw” Collection Dalton, Ga. â€“ December 21, 2010- Shaw Industries and HGTV will launch an exclusive flooring line labeled “HGTV Home-Flooring by Shaw.” The licensing partnership includes carpet, hardwood, laminate and area rugs. Additionally, the line will comprise green choices in each category including Shawâ€™s AnsoÂ® nylon and EpicÂ® hardwood. â€œThis program grew out of the positive long-term relationship Shaw and HGTV enjoy and strengthens the connection between two powerful brands,â€ said Shaw President Randy Merritt. â€œA co-branded product line that incorporates the popularity and credibility of HGTV presents retailers a differentiated offering and consumers a very attractive buying choice. This is the most exciting launch our industry has seen in years, and it will be a real game changer for specialty retailers.â€ Shaw has been the exclusive flooring provider for the HGTV Green Home for the past three years and will again sponsor the home in 2011. Along with exceptional products and features, Shaw will introduce a full marketing program for retailers in support of the launch. To support the comprehensive program, Shaw will introduce a Dealer Toolkit with a variety of marketing materials from local advertisings, to cutting-edge interactive offerings. Additionally, Shaw will be supporting the program through national advertising and public relations which will launch in summer 2011. Shaw designers, with input from the HGTV team, are currently solidifying program details. â€œHGTV Home is all about creating smart and stylish products based on our years of experience informing and inspiring consumers both on-air and online,â€ said Ron Feinbaum, senior vice president and general manager of consumer products for HGTV. â€œConsumers trust HGTV to help them make informed decisions for the home. Marrying the HGTV know-how with the great HGTV Home flooring products produced by Shaw, weâ€™ll help consumers better navigate the flooring purchase process.â€ The HGTV Home-Flooring by Shaw collection will be introduced to select retailers in Spring 2011. About HGTV HGTV, Americaâ€™s leader in home and lifestyle programming, is distributed to more than 99 million U.S. households and is one of cableâ€™s top-rated networks. HGTVâ€™s website, HGTV.com, is the nationâ€™s leading online home-and-garden destination that attracts an average of 4 million unique visitors per month. HGTV is owned by Scripps Networks, the leading developer of lifestyle-oriented content for television and the Internet, including HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country. Scripps Networks is a unit of Scripps Networks Interactive (NYSE:SNI). About Shaw Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., is the worldâ€™s largest carpet manufacturer and a leading floorcovering provider with more than $4 billion in annual sales and approximately 25,000 associates worldwide. Headquartered in Dalton, Ga., the company manufactures and distributes carpeting, rugs, hardwood, laminate and ceramic tile for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and Cradle to Cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit www.shawfloors.com.
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